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Getting started with sustainability regulations: A guide for UK Fintechs

Head of Sustainability, Katy Zack shares an overview of sustainability regulations relevant to fintechs in the UK.

Portrait of Katy Zack
Katy ZackThursday 17 October 2024

We invested in sustainability early as it is core to our purpose: benefiting our customers, shareholders, society, and the environment. For us, sustainability is an opportunity to build value, manage risk, comply with regulations and meet our growing stakeholder expectations. Having navigated the beginning of our own sustainability journey, we want to share our experience to provide a starting point for other fintechs.

Building sustainability into a fintech can be challenging, especially when considering the numerous acronyms, frameworks, and regulations that exist on top of other standard financial requirements. In this blog, you will find an introduction to some of the key sustainability topics and regulations relevant to UK fintechs.

Important caveat: We are not legal advisers. All companies should consult their own counsel to understand their regulatory obligations. This blog may not be comprehensive and the regulatory agenda is rapidly evolving.

What we mean when we say sustainability

Sustainability in fintech means a lot of things. For clarity, as defined in our Sustainability Policy, we use the term “sustainability” to talk about how we manage environmental and social responsibilities across our business, ranging from how we treat our people, the outcomes we create for our customers, our environmental impact, and more.

Sustainability and environment, social, and governance (ESG) are often used interchangeably in industry contexts. At Griffin, we view these terms differently‍—‌while sustainability is the why and what, ESG is more the ‘how’, applying to a framework for understanding and managing the risks and opportunities related to sustainability topics.

If you are just starting your sustainability journey, it makes sense to understand the broader context of these topics first. Good resources for understanding and identifying relevant sustainability topics are:

UK business requirements related to sustainability and ESG topics

In the UK, the type of business (e.g. asset manager, listing status) and size of the business (by employee number and revenue) are factors that determine some of the regulations and requirements that it may be in scope for. These include:

Fintech regulation in the UK

Law firm Slaughter and May notes that there’s no specific regulatory framework for fintechs in the UK. Fintechs are covered within the standard financial regulatory frameworks that exist. That’s important to note because these regulations have been designed to be broad and open to interpretation when applied to a company's business model and context.

With the passing of the Financial Services and Markets Act 2023 and the Edinburgh Reforms, we can deduce that the UK is in a period of significant regulatory changes and fintechs need to be aware of these financial regulations and follow them closely.

Here’s a look at some of the sustainability regulations that are relevant to fintechs:

ESG regulatory priorities in financial services

Publisher/authorityRegulationDescriptionCommentary
Financial Conduct Authority (FCA)ESG StrategySets the target outcomes and actions
the agency expects to take to
deliver value for society and support
the transition to net zero.
This provides a view of the agency’s regulatory
and operational activities to help understand the
underlying rationale for the supervision and rules
that follow.This is general information for any
company regulated by the FCA as it sets out the
regulatory goals and agenda.
HM Government
(Treasury, DEFRA, DESNZ)
Green finance strategy 2023N/AThis is a relic of the previous government’s
administration but still a worthwhile read
that summarises a wide range of topics from
disclosure to transition plans, financing,
investment and more.There’s been some
progress and a change in priority since then, but it’s
still a good view of the range of issues that the
UK government is looking at.
FCAClimate change and sustainable financeWeb page detailing topics and
progress from FCA on a range of topics.
This covers general information relevant for any
company regulated by the FCA that wants to understand the FCA's regulatory goals and agenda.

ESG-related regulatory requirements for UK fintechs

Publisher/authorityRegulationDescriptionStatusCommentary
FCAESG sourcebookStandalone book of ESG rules in the FCA handbook,
sets out the rules and guidance for a firm’s approach to ESG matters.
LiveThis outlines what’s in scope for firms across disclosure for climate-related financial information, sustainability-related information, sustainability naming, labelling and marketing rules.

Rules apply based on firm types outlined in the sourcebook.
FCASustainability disclosure and labelling regimeDesigned to help investors and consumers navigate sustainable investment options more easily. Includes a suite of new requirements: a labelling regime, naming and marketing rules, and disclosure requirement.

The goal is to designate products with sustainability objectives that aim to improve or pursue positive outcomes for the environment and/or society.
- Implementation of anti-greenwashing rule from 31 May 2024.
- Sustainable investment labels for UK-based investment firms launched 31 July 2024.
- Naming and marketing rules to be enforced from 2 December 2024.
This suite of products is designed to bring clarity to sustainability claims and applies to any products that include social or environmental characteristics.

This is relevant for investment managers and distributors of investment products.
The anti-greenwashing rule and guidance (below, but part of this) also applies to all FCA-regulated firms.
FCAAnti-greenwashing rule‍—‌finalised guidanceThe anti‑greenwashing rule specifies that firms must make sustainability‑related claims about their products and services fair, clear and not misleading.

This allows the FCA to challenge firms and take further action, if necessary. The goal is to increase transparency on the sustainability features of products and services and reduce the risk of harm from greenwashing.
LiveThe guidance provides more information on implementing the rule, including setting the scope for covering claims specifically related to a firm’s products and services, rather than overall performance.
Competition and Markets Authority (CMA)Green claims code: making environmental claimsSector agnostic guidance for businesses making environmental claims in the UK.LiveThis is not specific to the financial sector. It applies to all UK companies marketing to consumers.

It lays out cross-cutting principles, upon which some financial firms have been investigated for false or misleading claims.
Financial Reporting Council (FRC)Corporate governance code 2024Updated code based on principles to effectively manage a company.Previous code live.

2024’s update will be live for reporting periods from 1 Jan 2025.
While only required for listed companies, many large companies voluntarily apply the principles and standards to ensure good governance (including Griffin).

The 2024 update includes more sustainability-related provisions around the purpose and value created by a firm beyond shareholders value. It also covers responsibility for managing material risks, including those related to ESG issues.
FCADiversity and inclusion in the financial sector‍—‌working together to drive changeOverview of recommended regulatory framework to support embedding greater diversity and inclusion across the financial sector.

Most recently published a joint consultation with the PRA in 2023.
In consultation. The FCA is focused on diversity and inclusion as an enabler of good risk culture, competitiveness and the growth agenda. As the consultation was set out in September 2023, an update is expected imminently (by the end of 2024).

The new Labour government announced that it is developing an Equality Bill (ethnicity and disability)during this legislative term, which may also affect this.
HM Government (Treasury, DEFRA, DESNZ)Sustainability disclosure requirements: Implementation update 2024In consultation. The UK has been supportive of the ISSB global reporting standards and been feeding into the process. It is currently reviewing the potential endorsement and implementation plan, with an announcement on endorsement due in Q2 2025.

In addition to these regulations, fintechs need to also take into account newly implemented regulations and those bubbling up in the local and international scene like the:

  • Consumer duty principle focused on ensuring positive customer outcomes and protecting vulnerable customers (see more from Griffin).
  • TNFD framework framework focused on nature and biodiversity risks.
  • TISFD focused on financial inclusion, inequality and social impact.
  • CSDDD focused on sustainability due diligence, human and environmental rights in the EU, and more.

While some of these regulations are already in effect, others are emerging. The regulatory landscape continues to evolve and there is a clear trend towards increased disclosure and management of sustainability-related risks and impact.

Taking action

  • Know the important issues that apply to your business. SASB’s materiality map, part of the IFRS Foundation’s remit, is a great resource to look at key sustainability topics by sector. As a bank and a fintech, we looked at topics across both industries to understand what was most relevant to our context. We also looked at the B Impact Assessment and B Corp certification framework. Understanding your sustainability impacts requires going beyond the external issues that can impact your business and looking at how your business affects the external world - the environment, people and society. For some fintechs this may be looking at potential positive impacts to enable financial access, inclusion or security, providing access to good work and fair opportunities or reducing climate impact with more efficient, digital processes and operations.

  • Identify your areas of impact, goals and team. Once we knew the issues that mattered to us, our sustainability steering group, made up of leaders from operations, finance, risk, people and our leadership teams, came up with our goals and targets. We set up an ongoing meeting to ensure we hold ourselves accountable for progress towards our goals.

  • Get some training. There are paid and free courses for fintech companies on all kinds of sustainability topics. From understanding climate risk and disclosure (provided by the TCFD) to calculating the emissions related to your portfolio and investments (provided by the PCAF), there are tons of material available online that your team can leverage.

  • Look ahead and across the horizon. We embedded a horizon scanning processes to continuously keep an eye on our regulators and other key industry sources, review new papers and determine the importance and urgency of new regulation. We held internal trainings for anti-greenwashing, and we will cover new expectations around DE&I and sustainability disclosures when the reporting consultations go live in the coming months.

  • Work together with the sector. We work with relevant industry groups that bring together the sector for education, action and engagement. Here are some of the sustainability groups that we follow and/or work closely with:

GroupDescriptionSector
Tech ZeroGroup of tech companies committed to working together to accelerate progress towards reaching net zero.Tech
Partnership for Carbon Accounting Financials (PCAF) UKCreating the global framework for measuring the carbon impact related to financing and investments.Finance
The Payments Association ESG Working GroupDriving the ESG and sustainability agenda in the payments industry. Finance and Tech
Bankers for Net Zero (B4NZ)Advocacy group for enabling the shift towards net zero.Finance
Tech UKIndustry group advocating for the tech sector in the UK.Tech
B CorpCertification and community for companies that demonstrate high standards of environmental and social performance.All businesses

What’s clear is that sustainability regulations are not going away. As regulations continue to evolve, proactive fintechs will find themselves well-positioned to thrive in an increasingly sustainability-focused market.

Start your sustainability journey today, and help drive the shift towards net zero in the UK.